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Why ACW Solution
ACW has a wealth of experience in implementing
business intelligence solutions - with over 30 projects covering
all the major industry sectors. These solutions cover a number
of key business topics: customer management, marketing campaign,
corporate performance management and financial reporting.
Credit Risk Management
ACW provides world-class experience and systems solution
for lending and credit management. This is based on our experience in
running credit operations in world class banks. We provide
• Credit management training conducted by senior bankers
who have manage and headed credit management
functions in large banking companies
• Credit management process and policy that were modeled upon world class banks
• Credit risk management analysis system (RMA) that is
a comprehensive set of credit risk analysis reports, based on the Basel Accord
Customer Management
For our clients with a customer centric business
model, ACW provides:
• Customer segmentation by profitability,
geographic or demographic model
• Customer Value Model that segments by financial, potential
and loyalty
• Product gap and cross sell analysis
• Life stage and needs gaps models
• Customer defection and churn analysis
• New business acquisition and customer win-back model
• Product penetration model
• Market share analysis
• Marketing and customer analytical application - CMA
Marketing Execution
ACW provides consulting in marketing strategy
and campaign execution. We use the experience on value modelling,
customer segmentation and offer :
• Marketing strategy
• Customer contact & communication
• Marketing effectiveness analysis
• Campaign ROI model
• Campaign response analysis
• Campaign Management application - CM1
Performance Management
ACW has implemented a number of performance
management and Balanced Scorecard projects - primarily for
client organisations that focus on operational efficiency
and continuous improvement. These include:
• Value chain model that definies key
measure of success
• Strategic maps that drive key result areas in organisation
units
• Position accountability redesign
• KPI reporting systems
• Efficiency tracking and bench marking
• Balanced Scorecard application implementation
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